Exploring the Potentials and Challenges of Agritourism in Bangladesh

Md. Moshiur Rahman

Jan-Feb-Mar

Abstract
The combination of tourism with agriculture, or agritourism, has become well-known around the world as a viable strategy for rural development, income diversification, and cultural preservation. This study sought to investigate the potential of agritourism in Bangladesh, assess its present state, and identify the primary difficulties obstructing its development. The research utilized a cross-sectional survey methodology to gather essential data. The stratified random sampling method was employed to select 100 respondents from various regions of Bangladesh, mostly comprising tourism-related enterprises, tourists, and prospective residents. A survey questionnaire was constructed with three sections: Awareness, Interest and Perception of Agritourism; Agritourism Potentials; and Key Challenges. The analysis was conducted utilizing SPSS version 26.0. The research indicated that internet outreach is the most efficacious method for engaging potential stakeholders in the agritourism sector. The research revealed a disparity between the expansive definition of agritourism and the perceptions of the study's respondents. A substantial segment perceives it mostly from a commercial or hospitality perspective rather than an experience one. The data indicates that although Bangladesh possesses culture, hospitality, and a general need conducive to agritourism, it is deficient in training, funding methods, and the desire to invest in tourism to implement it effectively. The study advocates for the establishment of a National Agritourism Policy, enhancement of rural infrastructure, implementation of capacity-building initiatives for farmers and local entrepreneurs, promotion of public-private partnerships, and formulation of effective marketing and branding strategies to harness agritourism's potential. Prioritizing sustainability, community engagement, and environmentally conscious behaviors is crucial for enduring success.

Keyword: Agritourism, Current scenario, potential, challenges, Bangladesh.

Research Area: Business/Management/Agriculture

Country: Bangladesh

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